The City of Mesa Office of Economic Development has launched a new brand for the Falcon Field Economic Activity Area in northeast Mesa. The area has been designated the “Falcon District” complete with a new logo and website to promote the District as a destination for aerospace, defense, manufacturing, and technology companies.
The Falcon District is anchored by Falcon Field Airport and encompasses more than 35 square miles of retail, commercial, and industrial parks, as well as quality residential neighborhoods. Companies such as Boeing, MD Helicopters, Orbital ATK, Special Devices Inc., and NAMMO Talley have major operations in the Falcon District.
This new brand for the Falcon District will help bring local and national recognition as a vibrant advanced manufacturing hub, ideal for medical technology companies, advanced business services, and next generation aerospace and defense. We will be telling the story of the Falcon District as a very special place with a dense cluster of world-class manufacturing and technology companies, an abundant and highly-skilled workforce, and open space which offers protection from encroachment, security and certainty for long-term planning.
The branding effort was a result of recommendations detailed in the Falcon Field Economic Activity Area Strategic Plan published in September 2014. The plan contained several action items for the District including increased emphasis on business attraction, expansion, and retention activities, as well as a brand and marketing plan to promote the opportunities. During the summer of 2015, the Office of Economic Development conducted meetings, interviews, and focus groups with area employers, property owners, developers, residents, and stakeholders, which resulted in the new Falcon District brand.
The website, www.MesaFalconDistrict.com, contains information including key industries, demographics, utilities, workforce, available real estate, and much more.