A sampling of coverage by East Valley and Phoenix Metro media outlets, reacting to last week’s “Phx East Valley” naming announcement:

http://eastvalleytribune.com/columns/east_valley_voices/article_a9981cb6-d3c4-11e2-b47a-0019bb2963f4.html

http://www.bizjournals.com/phoenix/news/2013/06/12/east-valley-partnership-rolls-out-new.html

http://www.azcentral.com/community/mesa/articles/20130611e-valley-hitches-wagon-phx.html?nclick_check=1

http://www.eastvalleytribune.com/money/article_95335f0e-d3b7-11e2-b075-0019bb2963f4.html